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Social media is obsessed with numbers. Who has the most followers, whose posts see higher engagement, videos get more views or blog gets the most readers. It’s all a numbers game. When brands work with influencers, they prefer those who have a large following. However, numbers alone never tell the whole story. 

The fake social media followers plague affects every social platform out there. There is no shortage of online services that will gladly take your money in return for what they claim to be genuine followers. In reality, they’re simply unleashing a horde of bots on your account to artificially inflate the following count. 

Social media’s fake follower problem extends far beyond those who indulge in these transactions. Even if you’ve never bought followers, chances are that you might still have bot accounts following you. They might seem harmless but they’re negatively impacting your online presence. 

Links Mentioned on the Show:

ATTENTION HVAC Companies
Register to attend EPIC 2021: https://www.epic2021event.com

Tools Mentioned:
HypeAuditor: https://hypeauditor.com/en/
Social Blade: https://socialblade.com/
Fake Check: https://fakecheck.co/
Spark Toro: https://sparktoro.com/


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