Marketing Solutions for Local Law Firms
This local marketing podcast, hosted by Frank Demming, has been created to primarily help attorneys market their respective law firms effectively by using proven digital marketing strategies. It will help you with what is working now, and what strategies you should consider replacing. We discuss topics like Paid Advertising (PPC), Display Advertising, Search Engine Optimization (SEO), OmniChannel Marketing, and much, much more. We will also have guests that will discuss topics surrounding their particular service and how they can be of service to our listeners. Since this is a podcast for local law firms, in addition to the digital marketing advice we are also providing our listeners with sound business growth activities that are necessary for today's business environment.
Episodes
258 episodes
Law Firm Magnet: Attract Your Ideal Clients, Repel the Rest
RJon Robins is an 8-figure entrepreneur, licensed attorney, and bestselling author. He founded How To Manage A Small Law Firm at his kitchen table while flat broke in 2009; he has since achieved 8,000% revenue growth and now has over 600 of the...
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Season 5
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Episode 258
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1:00:37
Excellence Over Perfectionism: Neuroscience-Based Wellness for Lawyers
Audrey Holst works with attorneys and law firms to rewire their perfectionism into excellence so they can maintain their high standards without negative side effects. She’s the creator of the Perfectionist Archetypes™ and founder of the Fortitu...
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Season 5
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Episode 257
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42:03
Legal Marketing Insights: Safeguarding your Investments
Ron Latz is a seasoned legal marketing executive and the founder of LegalFenix, a firm dedicated to providing top-tier marketing consulting and fractional CMO services exclusively to law firms. With a deep understanding of the unique challenges...
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Season 5
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Episode 256
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40:42
The Proper Way to do Local SEO for Law Firms
Local SEO for attorneys is optimizing a law firm’s Google business listing and building citations intending to rank at the top of Google Maps for local keywords their prospective clients search for.Also known as the local-3 pack, Google ...
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Season 5
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Episode 255
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19:13
7 Best Display Advertising Platforms for Law Firms
As the online marketplace continues to evolve, attorneys must recognize the importance of a solid digital marketing strategy to reach potential clients. Display advertising is one of the most effective ways to increase online visibility and att...
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Season 5
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Episode 254
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24:55
The State of Social Media (2nd half 2024)
In this episode, Lora Shipman explores the evolving landscape of social media and the impact of constant changes. She addresses the challenges and opportunities arising from shifts in social media platforms.
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Season 5
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Episode 253
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57:30
Replay: Managing Paid Media for Law Firms
Avi Kumar is the Founder and CEO of KUWARE Inc., a marketing and advertising agency that focuses on growing businesses through organic and paid media. Avi prides himself on being an irreverent marketer, looking past the star power of marketing ...
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Season 5
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Episode 252
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38:31
Reflecting on the First Half of the Year: A Guide to Success in the Second Half
As we find ourselves at the midpoint of the year, it's an awesome time to pause, reflect, and evaluate our progress toward our goals. Reviewing the first half of the year allows us to celebrate achievements, identify areas for improvement, and ...
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Season 5
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Episode 251
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11:39
What it means to “think big” and where to start
Andrea Liebross is a business and life coach specializing in working with unapologetically ambitious women entrepreneurs from a variety of industries. A speaker and host of the Time to Level Up podcast, Andrea guides her clients to combine Big ...
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Season 5
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Episode 250
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44:27
Does Geofencing Work for Attorneys?
Geofencing makes sense for many types of law firms, including divorce, criminal and personal injury lawyers. Including location based advertising in your marketing mix is highly recommended in 2024 if your budget allows. Consider that where a c...
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Season 5
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Episode 249
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18:03
Exploring the Boundaries of Using AI in Legal Marketing
The advent of artificial intelligence has disrupted the landscape of legal marketing and business development and has the potential to significantly alter the way law firms operate. By leveraging AI’s data analysis capabilities, process automat...
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Season 5
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Episode 248
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26:01
Can You Guarantee Results in Legal Marketing?
Hugo E. Gomez is the founder of Abogados NOW, a national Spanish marketing agency which helps attorneys advertise to underrepresented communities. With a mission to forge greater awareness of Spanish-speaking communities, Hugo and his team crea...
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Season 5
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Episode 247
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48:42
Understanding the Buyers Journey in the Digital Age
Before the digital age, potential clients often browsed the Yellow Pages to find a lawyer. Their decision on whether or not to hire a particular firm would then depend on how their inquiry was handled by the receptionist, legal assistants, and ...
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Season 5
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Episode 246
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22:01
Misunderstanding Data Measurements
Many law firms fail to measure the results of their digital marketing efforts. Either because they don't have the resources or knowledge to do so or because they don't understand what metrics to track.It is crucial to remember that not e...
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Season 5
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Episode 245
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16:21
Meet the Attorney: Law Firm Operations
Kip Bilderback is an almost thirty-year veteran of the Legal Industry and firm owner. He brings a broad range of experience in Law and Legal Regulation, Operations Management, Information Systems, Finance, Marketing and Strategic Planning.<...
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Season 5
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Episode 244
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37:22
Meet The Attorney: Why Care About Intellectual Property?
Anthony M. Verna III, is the managing partner at Verna Law, P.C. His JD is from Rutgers University and his BA is in Computer Science from Case Western Reserve University. With a strong focus on Trademark, Copyright, Domain Names, Entertai...
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Season 5
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Episode 243
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49:34
Paid Media for Law Firms: Google, Meta and Tiktok
Avi Kumar is the Founder and CEO of KUWARE Inc., a marketing and advertising agency that focuses on growing businesses through organic and paid media. Avi prides himself on being an irreverent marketer, looking past the star power of marketing ...
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Season 5
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Episode 242
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37:21
Website Design Essentials for Law Firms
In today's episode, we're diving into the essentials that every law firm website must-have in order to thrive and expand in 2024.As the legal marketplace continues to evolve, establishing a strong online presence is no longer optional—i...
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Season 5
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Episode 241
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36:24
Meet The Attorney: Evolution of Erin
Erin C. Lewis specializes in all areas of Trusts and Estates Law as well as civil litigation, including but not limited to Estate Planning, Estate Administration and Guardianships. Erin has a statewide practice, handling matters in various coun...
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Season 5
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Episode 240
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47:30
It is not Building, it is Crafting a Business
Patrick Dillon is an investor and he views the marketing of his business as an investment. Over the years Pat's companies have been featured in Forbes, The Wall Street Journal, Fast Company, Entrepreneur, Pando, TechCrunch, and numerous industr...
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Season 5
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Episode 239
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40:45
Meet The Attorney: Leaning into the Process with a PI Powerhouse
Michael Alder is the owner and Senior Trial Attorney at AlderLaw, a leading Los Angeles firm that represents plaintiffs in personal injury and employment litigation cases. He is known as one of the top trial attorneys in California, an advocate...
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Season 5
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Episode 238
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38:45
8 Legal Marketing Trends for 2024
Since the pandemic, lawyers and attorneys are more open to using non-traditional tactics for promoting their law firms nowadays. But now that the legal industry has finally caught up with marketing and technology, what are the potential changes...
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Season 5
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Episode 237
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25:10
The impact of Digital Analytics
Sam Torres is the Chief Digital Officer and co-founder of The Gray Dot Company, a consulting firm that specializes in SEO and data analysis for regulated industries, non-profit organizations, and SaaS. She has been in the field for more than a ...
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Season 5
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Episode 236
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39:10
Level Up Your LinkedIn Profile
Rae Greenip has owned her own business since October 2018. After a twelve-year corporate career based in international business creating, developing, and sustaining lasting mutually beneficial partnerships in international business, she relocat...
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Season 5
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Episode 235
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55:50
Meet The Attorney: Niche Law Practice
Jon Groth is the founder and owner of the Groth Law Firm S.C. At the firm, they help people in all the different practice areas of Personal injury, from car crashes "single events" to Vaccine Injury Administration. They have recovered mil...
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Season 5
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Episode 234
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41:16
