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The holiday season is a lucrative opportunity for businesses as people increase spending on consumer goods. It’s also a very competitive time for businesses since there’s heightened marketing and advertising activity as everyone wants a piece of that pie. That’s why it’s important now more than ever before to have well-thought-out plans for your ad campaigns. 

This is especially true when it comes to online marketing. Facebook is still one of the most powerful tools that brands can use to sell their products online. It’s also becoming more expensive. Ad rates also tend to be on the higher side during the holiday season. That’s why it’s important to have a plan in place that ensures you get great ROI and don’t end up burning your marketing dollars.

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