Marketing Solutions for Local Law Firms

Understanding the Buyers Journey in the Digital Age

May 22, 2024 Frank Demming Season 5 Episode 246
Understanding the Buyers Journey in the Digital Age
Marketing Solutions for Local Law Firms
More Info
Marketing Solutions for Local Law Firms
Understanding the Buyers Journey in the Digital Age
May 22, 2024 Season 5 Episode 246
Frank Demming

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Before the digital age, potential clients often browsed the Yellow Pages to find a lawyer. Their decision on whether or not to hire a particular firm would then depend on how their inquiry was handled by the receptionist, legal assistants, and solicitors.

In the digital age, potential clients are more likely to research and contact lawyers online. It is critical to consider the customer journey stages to understand how potential clients make their decisions:

  • Awareness stage: The potential client is experiencing a problem or opportunity and is looking for information.
  • Consideration stage: The potential client has identified the problem and is researching possible solutions.
  • Decision stage: The potential client decides who to buy from.
  • Advocacy stage: The client chooses whether to buy again and recommend the firm to others.

Listen to this episode for a more Indepth explanation.

Exciting news! Our $4,500 website promotion is now on sale for $2,250. This incredible deal includes an entire year of hosting, maintenance, and an online booking tool.

Click here for ProWeb Legal Offer: https://lbms.us/product/proweb-legal-website-and-maintenance

General Info:

Need help with your law firm's digital marketing?

Check out these case studies of some killer results we have gotten for law firms just like yours.
Click here to review the case studies: https://lbmsllc.com/lp-attorneys/

Click here for a free online presence report and marketing analysis.


Connect With Us On Social Media:
Facebook: https://www.facebook.com/lbmsllc
Instagram: https://www.instagram.com/lbmsllc/
Twitter: https://twitter.com/lbmsllc
LinkedIn: https://www.linkedin.com/company/local-business-marketing-solutions
Alignable: https://www.alignable.com/fanwood-nj/local-business-marketing-solutions
Connect With Frank Directly on LinkedIn: https://www.linkedin.com/in/fdemming/
YouTube: https://www.youtube.com/@lbmsllc

Show Notes

Do you have a comment about this topic... Send us a Text Message. Click here

Before the digital age, potential clients often browsed the Yellow Pages to find a lawyer. Their decision on whether or not to hire a particular firm would then depend on how their inquiry was handled by the receptionist, legal assistants, and solicitors.

In the digital age, potential clients are more likely to research and contact lawyers online. It is critical to consider the customer journey stages to understand how potential clients make their decisions:

  • Awareness stage: The potential client is experiencing a problem or opportunity and is looking for information.
  • Consideration stage: The potential client has identified the problem and is researching possible solutions.
  • Decision stage: The potential client decides who to buy from.
  • Advocacy stage: The client chooses whether to buy again and recommend the firm to others.

Listen to this episode for a more Indepth explanation.

Exciting news! Our $4,500 website promotion is now on sale for $2,250. This incredible deal includes an entire year of hosting, maintenance, and an online booking tool.

Click here for ProWeb Legal Offer: https://lbms.us/product/proweb-legal-website-and-maintenance

General Info:

Need help with your law firm's digital marketing?

Check out these case studies of some killer results we have gotten for law firms just like yours.
Click here to review the case studies: https://lbmsllc.com/lp-attorneys/

Click here for a free online presence report and marketing analysis.


Connect With Us On Social Media:
Facebook: https://www.facebook.com/lbmsllc
Instagram: https://www.instagram.com/lbmsllc/
Twitter: https://twitter.com/lbmsllc
LinkedIn: https://www.linkedin.com/company/local-business-marketing-solutions
Alignable: https://www.alignable.com/fanwood-nj/local-business-marketing-solutions
Connect With Frank Directly on LinkedIn: https://www.linkedin.com/in/fdemming/
YouTube: https://www.youtube.com/@lbmsllc