To get the most out of a digital marketing campaign, it’s a good idea to make display ads a part of your overall strategy.
What are display ads?
Display ads appear on third-party websites and use a combination of graphics, text, images, video, and animation to grab the attention of a specified target market. The ads also link to a website or landing page where the user can engage and learn more about a product or service.
Why They Work:
There are many layers to a display ad that make them effective for attracting your ideal audience. They:
> Are extremely targeted - appearing in front of the right audience at the right time
> Block the competition by showcasing your firm during a search
> Retarget interested searchers on other websites, social media feeds, and search engines
> Build trust and authority
> Create brand recognition
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