Marketing Solutions for Local Businesses

The Secret To Becoming A Lead Generation Machine

May 18, 2022 Frank Demming Season 3 Episode 129
Marketing Solutions for Local Businesses
The Secret To Becoming A Lead Generation Machine
Show Notes

Whether you are a business coach, lawyer, or med-spa the health and growth of your business depend on lead generation and customer acquisition.  The most effective way to generate leads for your business is to get in front of the right people, in the right place, and at the right time.  

The Secret…You must become “omnipresent” through a multichannel marketing strategy that includes:

  •  Display ads including Facebook, Instagram, Google, YouTube, and LinkedIn
  • Retargeting
  • Content marketing
  • Social media marketing
  • Local search engine optimization (SEO)

Although this is ultra important... There's one other element super important to your lead generation efforts as well.

Fact:  According to an Adobe survey, over 40% of customers will abandon your website if the content is visually unattractive.

That’s a pretty BIG reason why it’s imperative for you to make sure your website is visually appealing.  Here are 3 specific things about your website that will impact lead generation:

1.  First Impressions. It takes just a few seconds for visitors to make a judgment about your business, the quality, and the service they will receive based on how visually appealing your website is.

2.  Design Features & SEO.  Certain site design features can have an impact on SEO. In order for search engine spiders to crawl your site effectively, your design elements and code must be SEO-friendly.

3.  Audience Trust.  People don't trust websites that aren't well-designed especially if it includes outdated information, broken links, antiquated elements, and poor navigation. 

Set your business up for lead generation success... Listen to this episode and get informed about what is working now.

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