Every year, we witness new and unexpected digital trends that lay the foundations for the future of digital marketing. And even in a year as crazy as 2021 (and 2020), we’ve not been disappointed. If anything, the digital marketing trends in 2022 are set to be some of the most groundbreaking to date.
The start of the year saw the continuing rise of TikTok, which has now taken over all other platforms as the leading social media channel among Gen Z users. NFTs and cryptocurrencies continued their momentum, sparking conversations about the future of finance. Google announced it would phase out third-party cookies by 2023, leaving advertisers and digital marketers under two years to navigate new channels to reach their target consumers. And, most recently, Facebook changed its name to Meta in a nod to the company’s ambition to embrace the metaverse, a 3D virtual world.
All in all, there are a lot of new and exciting developments in the digital world that will impact the way we communicate with our audience. To help digest and navigate this year a bit better, this episode breaks down the key digital marketing trends to be aware of here in 2022 and beyond.
Here's the episode on storytelling with Barbara Govednik:
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