Marketing Solutions for Local Businesses

119: How Facebook Groups Can Supercharge Your Digital Marketing

March 09, 2022 Frank Demming Season 3 Episode 119
Marketing Solutions for Local Businesses
119: How Facebook Groups Can Supercharge Your Digital Marketing
Show Notes

Facebook is one of the few social networks that have a profound impact on our lives. It has quite literally changed our lives. Billions of people use Facebook every single day to stay in touch with their friends and family. They also use it to catch up on news, see what their favorite brands are posting, participate in groups that interest them, and more. 

Facebook Groups are an incredibly powerful tool that’s available to all users. Anyone can create or participate in an existing group. As the name suggests, the groups are meant to bring people who have a shared interest together. You can find a Facebook Group on just about any topic, be it crocheting or cryptocurrency.

With Facebook Groups for business, brands also have a great opportunity to build fan communities around their products unlike ever before. The social network also updated its algorithm back in 2018 to prioritize posts that spark meaningful interactions in the News Feed. This change also prioritized posts from Facebook Groups for business, meaning that brands now had a shot at winning a more prominent position in your News Feed.

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