Marketing Solutions for Local Law Firms

Episode #57: How to Use Content Upgrades for a Higher Conversion Rate

December 09, 2020 Frank Demming Season 1 Episode 57
Marketing Solutions for Local Law Firms
Episode #57: How to Use Content Upgrades for a Higher Conversion Rate
Show Notes

If you’re working on growing your email list, you probably have a lead magnet to encourage sign-ups. This piece of free content entices leads to give you their email addresses, in return for a guide, video training, case study, or whatever “goody” you’ve chosen to give away.

Lead magnets are still useful, but they’re not the only way to build your email list. There’s a similar strategy that may provide a better conversion rate and more sign-ups. It’s called the Content Upgrade.

In this episode, I will show you how best to use content upgrades as a content marketing strategy.

Here are the plugins I mentioned in the show:
Optin Monster: https://optinmonster.com/
PoptIn: https://www.poptin.com/

General Info:

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General Info:

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Connect With Us On Social Media:
Facebook: https://www.facebook.com/lbmsllc
Instagram: https://www.instagram.com/lbmsllc/
Twitter: https://twitter.com/lbmsllc
LinkedIn: https://www.linkedin.com/company/local-business-marketing-solutions
Alignable: https://www.alignable.com/fanwood-nj/local-business-marketing-solutions
Connect With Frank Directly on LinkedIn: https://www.linkedin.com/in/fdemming/
YouTube: https://www.youtube.com/@lbmsllc