Marketing Solutions for Local Law Firms

Episode #46: 5 Tips for Landing Featured Snippets on Google Search

October 07, 2020 Frank Demming Season 1 Episode 46
Marketing Solutions for Local Law Firms
Episode #46: 5 Tips for Landing Featured Snippets on Google Search
Show Notes

The goal of any legitimate SEO strategy is to funnel more traffic to your website. But instead of seeking to rank high on the first page of Google Search’s results (which is important in its own right), today I’m going to go over 5 tips for landing features snippets on Google Search. 

A featured snippet is that first box that pops up in a Google Search just above the ranked results. It provides information or answers a question that users commonly ask. This answer could be a picture, video, list, or text explanation that is relevant to a question or topic that the user has typed into the Google Search bar. Essentially, Google searches for the best, most relevant answer, and places it in this coveted spot. Technically, if you land a featured snippet, you’re in position 0 because it pops up ahead of position 1, which is the top of the ranked results. What a place to be!

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