Marketing Solutions for Local Law Firms

Episode #55: Avoid These 6 Mistakes on Your About Us Page

November 25, 2020 Frank Demming Season 1 Episode 55
Marketing Solutions for Local Law Firms
Episode #55: Avoid These 6 Mistakes on Your About Us Page
Show Notes

After your homepage, the About Us page may be the most visited page on your website. And yet, too many companies treat this valuable real estate like an afterthought. They knock off a paragraph about their passion for making widgets or selling real estate and call it a day. 

This is a huge missed opportunity! 

With so many eyes on this content, it needs to be some of the best work on your website. While a bad About Us page probably won’t destroy your business, it will leave conversions and sales on the table. 

If you’re making these 6 frequent mistakes, it’s time for a rewrite.

Samples referenced om this episode:

Velocity Partners:  https://velocitypartners.com/team/
Copy hackers:  https://copyhackers.com/about-copy-hackers/
Social proof Article:  https://blog.hubspot.com/marketing/social-proof-examples

General Info:

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Alignable:

General Info:

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