With small businesses providing the majority of Facebook’s advertisers, the platform is naturally invested in helping the “little guys” weather the coronavirus storm.
So in May of 2020, they announced a new feature to help small businesses sell — Facebook Shops. This mobile-first sales platform is the latest FB platform where brands can sell physical products, without a large time or money investment.
Unlike Facebook Marketplace which serves peer-to-peer sales (à la Craigslist), Facebook Shops lets companies set up their own branded storefronts on this mobile-first sales platform.
Link to FB Commerce Manager: https://www.facebook.com/commerce_manager#_=_
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